1 Zola and Retail Marketing
2 Playing the Waiting Game
3 Beware the Ides of March
4 The county not on a map
5 Chinese Chess in Beijing
6 Build it and They'll Come
7 Riding the Water Dragon
8 The Best of Both Worlds
9 Storming the Great Wall
10 Welcome to the Wangba
11 The Catcher in the Rice
12 The Marriage Business
13 The Crouching Dragon
14 Counting the Numbers
15 A Century of Migration
16 Shooting for the Stars
17 Rise of Yorkshire Puds
18 Harry Potter in Beijing
19 Standing Out in China
20 Self-pandactualisation
21 Strolling on the Moon
22 Tea with the Brothers
23 Animated Guangzhou
24 Trouble on the Farms
25 Christmas in Haerbin
26 Dave pops into Tesco
27 A Breath of Fresh Air
28 The Boys from Brazil
29 Rolls-Royce on a roll
30 The Great Exhibition
31 Spreading the Word
32 On Top of the World
33 Moonlight Madness
34 Beijing's Wild West
35 Avatar vs Confucius
36 Brand Ambassadors
37 Inspiring Adventure
38 China's Sweet Spot
39 Spinning the Wheel
40 Winter Wonderland
41 The End of the Sky
42 Ticket to Ride High
43 Turning the Corner
44 Trouble in Toytown
45 Watch with Mother
46 Red-crowned Alert
47 In a Barbie World
48 Domestic Arrivals
49 Tale of Two Taxis
50 Land of Extremes
51 Of 'Mice' and Men
52 Tour of the South
53 Brooding Clouds?
54 The Nabang Test
55 Guanxi Building
56 Apple Blossoms
57 New Romantics
58 The Rose Seller
59 Rural Shanghai
60 Forbidden Fruit
61 Exotic Flavours
62 Picking up Pace
63 New Year, 2008
64 Shedding Tiers
65 Olympic Prince
66 London Calling
67 A Soulful Song
68 Paradise Lost?
69 Brandopolises
70 Red, red wine
71 Finding Nemo
72 Rogue Dealer
73 Juicy Carrots
74 Bad Air Days
75 Golden Week
76 Master Class
77 Noodle Wars
78 Yes We Can!
79 Mr Blue Sky
80 Keep Riding
81 Wise Words
82 Hair Today
83 Easy Rider
84 Aftershock
85 Bread vans
86 Pick a card
87 The 60th
88 Ox Tales
2001 to 2007

Moonlight Madness

Chang'e, the Chinese goddess of the Moon

Today, on the 15th day of this year's 8th lunar month, the moon will be at its roundest and brightest.  The day, known as Mid-Autumn or Moon Festival, has been on the festival calendar in China for at least 3,000 years, from the time of the Western Zhou dynasty.  Legend has it that if tonight you offer round pastries ("mooncakes") to Chang'e, the goddess of the moon, then she will bless you with her beauty.  These days, instead of seeking favour from Chang'e, mooncake-gifters focus on pleasing family, friends, employees and clients.  Last year, these eager recipients munched their way through 280,000 tons of mooncakes, which cost 16 billion yuan (compared with 250,000 tons costing 15 billion yuan in 2011), according to Zhu Nianlin, president of the China Association of [the] Bakery & Confectionary Industry [reported in the Global Times].

  Those worried about their tummy-lines can still taste the festive spirit by playing the online game that uses mooncakes as travel tokens, which pay for a quest to find out the secret of why Chang'e decided to leave her palace on the bright side of the Moon.  Even Angry Birds, the globally-popular online game owned by the Finland-based company Rovio, is getting into the Chinese festive-mood by hatching a version of its game populated with mooncake-shaped angry birds.

  Back in the real world,  Haagen-Daz ice-cream mooncakes [photo at the bottom of this article] have become highly sought-after.  Gifters' storage problems have been overcome by the company's use of a coupon system, which has made them a very easy-to-handle gift for employers to present to their staff during the run-up to the festival.  The coupons are generally well-appreciated, even though the recipient has to visit one of the designated redemption points, and join a queue to collect their prize.

  Where there's a queue in China, there's also a chance that there will be a tout about.  A tout outside of Haagen-Daz was reported by the Global Times as offering to buy a 238 yuan coupon for 60 per cent of the face value.  The Global Times also reported yesterday that a department store in Xuanwumen, in Beijing, was selling "mooncakes" at a somewhat higher price.  How about two for 42,900 yuan (US$6,821)?  These "mooncakes" are made of solid gold and, according to a sales assistant in the store, "Most of the buyers are... companies... who have bought gold mooncakes as a gift."

Gold mooncake... Increasingly hard to swallow

A whiff of corruption is sure to get the microblog sites abuzz with comments.  This and other stories about gold mooncakes selling like hot cakes have been burning across the Web in the past 24 hours.  This morning, my sweep of Sina Weibo (China's most popular Twitter-like site) using the characters jin yuebing [gold mooncakes] unearthed some comments that illustrate the strength of the public's anger at the level of corruption:

  Mr Li, under the headline, "High price mooncake prostitutes Chang'e," writes about a department store with only 2 of its stock of 40,000 yuan mooncakes left, having quickly sold the vast majority to people buying the mooncakes as a gift for people and organisations that can help their businesses.  Mr Li pleads, "We need to find the necessary means to stop defiling the purity of Chang'e".

  Someone who tweets under the name Xiaosha [Little Stupid] is more direct.  Xiaosha, in her headline, describes the practice of giving away gold mooncakes as Zhenshi Fubai (Really Corrupt).  She then re-tweets an article that appeared on the Sina microblog of Zhongguo Qiyejia Zazhi [Chinese Entrepreneur Magazine], which sardonically quips that, on the week before the holiday, the roads in Beijing are even more congested than usual because of the large number of gongzhirenyuan [public officials] who drive to the city to baifang [pay a respectful visit to, which is a euphemism for giving gifts to] their shangji [superiors].

  Nothing enrages Zhou Public more than news of those responsible for protecting their interests being found with their snouts in the trough of corruption.  Despite this being an issue that causes so much public angst, countless crack-downs on those abusing their positions seem to have done little to have cleaned things up. 

  The scale of the problem can only be guessed at, but some light was shone on this dark area last year, when a Bank of China report was mistakenly (?) published on the Web.  It was quickly removed, but not before a number of news agencies had read it.  The report stated that up-to 18,000 corrupt government officials and employees of state-owned enterprises had escaped the country with more than 800 billion yuan (US$120B) worth of funds (between the mid-90s and 2008). 

  In one case (reported by the WSJ), Xu Fangming, a former ministry of finance official, allegedly deposited 1 million yuan into the bank account of his son who was studying abroad.  The funding of sons studying abroad has recently created much excitement in the Weibosphere (China's Twittersphere).  The news that disgraced Chongqing party secretary Bo Xilai and his wife Gu Kailai had managed to send their playboy son, Guagua (Melon), to Harrow public school, has raised more than a few eyebrows. 

  Gu Kailai was recently sentenced to death for the murder of Neil Heywood; for which she received a suspended sentence [Ms Gu was treated leniently because she was acting, she argued, to defend her son, whom Mr Heywood, an Old Harrovian, had allegedly threatened].  

  In an earlier twist to the sorry tale, Wang Lijun, Chongqing's former police-chief, and Mr Bo's long-time head-goon, who exposed the murder (to the Americans during his flight to their consulate in Chengdu) was last week sentenced to 15 years for corruption, as well as a litany of other charges.

  The nation's leaders have been saying for several years now that corrupt cadres are the country's "worst enemy".  The public totally agrees.  But, these days, the public expects something more than words, they want to see action.  The problem is that the Bo Xilai episode is a double-edged sword.

  In summary, all of this is a long way from the steady-as-she-goes backdrop that was envisaged for the 18th party congress.  Which is of course when the next generation of China's leaders will take their place at the helm, in a reshuffle that happens every ten years (or at least is supposed to happen every ten years).  There is, to say the least, a degree of tension in the air.  When all's not well in the state of Denmark, then focus on what's happening further afield.

  Back on home turf, it's also important to make sure that all potential advantages are utilised.  To which point, it's just been announced that the congress will be held on 8th November.  8 is an auspicious number in China and, when combined with the 11th month, and 18th occasion, it is a particularly fine omen as far as numerologists are concerned (18 on the 118 as it were). 

  But, sadly, the timing of the 18th congress was a bad portent for my daughter's school show.  The local government (in a suburb of Beijing) were so worried that it was too close [several weeks away actually] to the aforementioned much bigger show, they rejected the school's application for a performance licence. 

  Consequently, the school had no choice but to cancel the planned show.  Which is a shame for the children and also for the parents, because it's great watching kids have their 2 minutes of stardom (singing, dancing, or whatever takes their fancy). 

  And the name of the school's talent show that the authorities had felt so threatened by?   

  Moonlight Madness, prophetically enough.

Haagen-Daaz mooncakes, a far more palatable gifting idea