1 Zola and Retail Marketing
2 Playing the Waiting Game
3 Beware the Ides of March
4 The county not on a map
5 Chinese Chess in Beijing
6 Build it and They'll Come
7 Riding the Water Dragon
8 The Best of Both Worlds
9 Storming the Great Wall
10 Welcome to the Wangba
11 The Catcher in the Rice
12 The Marriage Business
13 The Crouching Dragon
14 Counting the Numbers
15 A Century of Migration
16 Shooting for the Stars
17 Rise of Yorkshire Puds
18 Harry Potter in Beijing
19 Standing Out in China
20 Self-pandactualisation
21 Strolling on the Moon
22 Tea with the Brothers
23 Animated Guangzhou
24 Trouble on the Farms
25 Christmas in Haerbin
26 Dave pops into Tesco
27 A Breath of Fresh Air
28 The Boys from Brazil
29 Rolls-Royce on a roll
30 The Great Exhibition
31 Spreading the Word
32 On Top of the World
33 Moonlight Madness
34 Beijing's Wild West
35 Avatar vs Confucius
36 Brand Ambassadors
37 Inspiring Adventure
38 China's Sweet Spot
39 Spinning the Wheel
40 Winter Wonderland
41 The End of the Sky
42 Ticket to Ride High
43 Turning the Corner
44 Trouble in Toytown
45 Watch with Mother
46 Red-crowned Alert
47 In a Barbie World
48 Domestic Arrivals
49 Tale of Two Taxis
50 Land of Extremes
51 Of 'Mice' and Men
52 Tour of the South
53 Brooding Clouds?
54 The Nabang Test
55 Guanxi Building
56 Apple Blossoms
57 New Romantics
58 The Rose Seller
59 Rural Shanghai
60 Forbidden Fruit
61 Exotic Flavours
62 Picking up Pace
63 New Year, 2008
64 Shedding Tiers
65 Olympic Prince
66 London Calling
67 A Soulful Song
68 Paradise Lost?
69 Brandopolises
70 Red, red wine
71 Finding Nemo
72 Rogue Dealer
73 Juicy Carrots
74 Bad Air Days
75 Golden Week
76 Master Class
77 Noodle Wars
78 Yes We Can!
79 Mr Blue Sky
80 Keep Riding
81 Wise Words
82 Hair Today
83 Easy Rider
84 Aftershock
85 Bread vans
86 Pick a card
87 The 60th
88 Ox Tales
2001 to 2007

Juicy Carrots

A treat for increasing numbers of affluent Chinese - and their children

Pizza Hut is a roaring success in China. They opened their first restaurant in 1990, in Beijing. 18 years later, there are about 300 restaurants in more than 60 cities.  When Pizza Hut first came to China, only the privileged could include it in their dining repertoire; these days it’s enjoyed by large numbers of the burgeoning middle class (“over five million by 2005,” according to Pizza Hut’s own merchandising material).  


  The company prides itself on offering an authentic Western dining experience.  After last night’s bowl of noodles at Mr Lee’s, I was sure to be grateful for any Western dining experience I could get my hands on.  Spotting Pizza Hut on my three-hour long march around town was like receiving a particularly deep pan of manna from heaven...


  One of the tables-for-four next to the window was occupied by a father-and-son.  The boy, about 12 years old, and his late-thirty-something dad, sat diagonally opposite each other, the father next to the window.  The lad bounded over to his dad’s side to watch him go through the numerous promotions that were laid out – one to a page – on the “tent card” that had been placed on every table. 

  After conferring, the father shook his head slightly and said to the boy, “wo ting nide” (whatever you say).  It looked as if the specials – which were all offered at attractive prices – were not to the young lad’s liking. He went back to his place and started leafing through the main menu.  Judging by the flurry of pointing, page-turning, and shouting-out of preferences, the boy was clearly excited by what he had seen.  His Dad smiled and nodded his approval, without looking at the menu.  The waitress, who was waiting at a discreet distance for the signal, came over when requested, and Dad had within moments expertly placed the order.  This clearly wasn’t their first visit.

  Within a few minutes, the food had begun to arrive.  It wouldn’t stop arriving for quite a while. The following scene is best read while playing the music to the sorcerer’s apprentice in your head.  First came the sizzling snails, each in its own pot.  “Xiaoxin, Re!” (Be careful! Hot!) warned Dad.  The young lad was so keen to scoop every last juicy drop from the bowl that he stood up to perform the operation. The “herbal shrimp” was the next to arrive – which looked more like prawns, six of them, in breadcrumbs; followed by Spaghetti Bolognese; a few slices of garlic bread, which would form the base for the snails that were left; and a nine-inch “meat supreme” deep pan pizza.  All of which was washed down with a Grapefruit Seduction smoothie. 


  Then the lad really got into his stride.  He stood up and began to work the dishes feverishly.  Bite of pizza… snail on garlic bread… a prawn… some spaghetti… pizza… slurp of smoothie… and so it went on.  Halfway through the lad’s feeding frenzy, Dad looked up from the meagre helpings in front of him to ask his son: “Ni chi bingqiling?” (Do you want an ice cream?).  “Dangran,” (of course) said the boy, "a sundae!".

Enjoy it, you've earned it

  The young chap was now attacking the sundae. And there was a lot to have a go at: vanilla, strawberry, and chocolate ice cream; two cylindrical chocolate wafers; peaches and cream; topped with a cherry; all of which was dripping with chocolate sauce.  While he was having a break from the sundae – to have another go at the pizza – Dad grasped the opportunity, literally with both hands, to move the dessert dish over to his side of the table. The lad was having none of it, pouncing on the out of position sundae and wresting it back to its original place. Dad laughed, as if to say "that's my boy". 

  Several seconds of inactivity clearly signalled to dad that it was time to ask for the bill.  He also asked the waitress to “doggy-bag” the remaining half of the pizza. 

  The meal had cost just a few yuan shy of 200 yuan (Over 14 pounds sterling).  Miss Pan (honestly!), the duty manager, came over to ask them if everything had been OK.  “Feichang bang!” (really good) said Dad.  In just under 45 minutes after entering the restaurant, they were out of the door. Not surprising, then, that they didn’t have time to talk very much during the meal. 

  Some pundits would jump on the above observation in their eagerness to cite it as “further evidence” that the “little emperor” is still on his throne.  However, this popular view of the single child – that they are spoiled rotten – is misleading.  Doubtless this stereotype makes good reading, particularly when the “little emperor” is portrayed as being grossly overweight, or even interviewed at one of the very few expensive weight loss centres for children.  But it distorts the true picture.  The case above is far more typical, in that the young lad is a healthy size (and far from being overweight), and that he had had to "work hard" for his supper:

  One of few things Dad said to his son during the eatathon was “make sure you do as well on your next test”.  Which is a Chinese way of saying:  "Fantastic result son!  You did great.  [Therefore] I’m so happy to treat you to whatever you like; you really deserve it!" The young boy didn't appear to be a fan of vegetables, but this is one carrot he can never resist.

"Architectural wonder" - One of the most impressive salad towers I've seen (photo courtesy of Liv)