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CHANGING CURRENTS
20 YEARS of REFLECTIONS
BIRDS IN CHINA - PHOTOS
CYCLING to XANADU
THE CHINESE DREAM
CHINESE NEW YEAR ADS
The MEDIUM, the MESSAGE and the SAUSAGE DOG
ANYONE FOR TENNIS?
VIEWS FROM ABOARD THE CHINA EXPRESS:
1 Zola and Retail Marketing
2 Playing the Waiting Game
3 Beware the Ides of March
4 The county not on a map
5 Chinese Chess in Beijing
6 Build it and They'll Come
7 Riding the Water Dragon
8 The Best of Both Worlds
9 Storming the Great Wall
10 Welcome to the Wangba
11 The Catcher in the Rice
12 The Marriage Business
13 The Crouching Dragon
14 Counting the Numbers
15 A Century of Migration
16 Shooting for the Stars
17 Rise of Yorkshire Puds
18 Harry Potter in Beijing
19 Standing Out in China
20 Self-pandactualisation
21 Strolling on the Moon
22 Tea with the Brothers
23 Animated Guangzhou
24 Trouble on the Farms
25 Christmas in Haerbin
26 Dave pops into Tesco
27 A Breath of Fresh Air
28 The Boys from Brazil
29 Rolls-Royce on a roll
30 The Great Exhibition
31 Spreading the Word
32 On Top of the World
33 Moonlight Madness
34 Beijing's Wild West
35 Avatar vs Confucius
36 Brand Ambassadors
37 Inspiring Adventure
38 China's Sweet Spot
39 Spinning the Wheel
40 Winter Wonderland
41 The End of the Sky
42 Ticket to Ride High
43 Turning the Corner
44 Trouble in Toytown
45 Watch with Mother
46 Red-crowned Alert
47 In a Barbie World
48 Domestic Arrivals
49 Tale of Two Taxis
50 Land of Extremes
51 Of 'Mice' and Men
52 Tour of the South
53 Brooding Clouds?
54 The Nabang Test
55 Guanxi Building
56 Apple Blossoms
57 New Romantics
58 The Rose Seller
59 Rural Shanghai
60 Forbidden Fruit
61 Exotic Flavours
62 Picking up Pace
63 New Year, 2008
64 Shedding Tiers
65 Olympic Prince
66 London Calling
67 A Soulful Song
68 Paradise Lost?
69 Brandopolises
70 Red, red wine
71 Finding Nemo
72 Rogue Dealer
73 Juicy Carrots
74 Bad Air Days
75 Golden Week
76 Master Class
77 Noodle Wars
78 Yes We Can!
79 Mr Blue Sky
80 Keep Riding
81 Wise Words
82 Hair Today
83 Easy Rider
84 Aftershock
85 Bread vans
86 Pick a card
87 The 60th
88 Ox Tales
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Land of Extremes

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7am in Shanghai, the richest city in China

China is a land of incredible extremes. 


  Last week I was in Beijing.  At the start of the week, a cool wind from the north kept temperatures at or below the seasonal average of the low-teens (centigrade); then on Wednesday (the 18th) something very strange happened.  The temperature hit an incredible 29.2 degrees.  The hottest March temperature there for 59 years.  


  There are numerous examples of extreme climatic variation and differences.  One of the most extreme is the contrast between the winter temperatures in Heilongjiang and Hainan.  While sunbathers are basking in temperatures nudging 30C on the beaches of the tropical island of Hainan; their compatriots in the north-eastern province of Heilongjiang are wrapping up like Michelin men to protect themselves from minus 30C. 


  You can choose whatever measure you like – culture, altitude, attitudes, the economy, zoology, geography, art, education standards, household income… (go on… really, whatever you like…) – and you could be almost certain that the two poles of the given category will be miles apart.


  The variation in household income is as extreme as the above climatic contrasts.  For example, in the first nine months of 2008, the average rural household income in Gansu province (the country’s poorest region) was 1,952 yuan – or just above seven yuan per day (about US$1); while the average Shanghai urban household (the richest part of mainland China) earned the equivalent of 225 yuan a day (or about US$32).  A 32 times difference is quite something, but compare the top ten per cent of Shanghai urban households and the bottom ten per cent of Gansu rural households and you begin to get the idea of just how extreme the extremes are – particularly if you compare the figures after spending on essentials has been removed.

 

  The differences in discretionary spending power are simply enormous; but that’s not to say that some people in the rural areas of the further flung regions of China are not able and willing to pay a significant premium for foreign brands.  The size of this group varies greatly by region, area, and district, but suffice to say that even in the most unlikely of places, certain foreign brands are selling like hot dumplings (or cakes if you prefer).

 

  When it comes to remote places, Yunnan province (which, in terms of rural income, ranks the 4th poorest region in China) has more than its fair share…  


  This morning, I touched down at Tengchong airport, in western Yunnan.  It’s one of those airports that is either difficult to land at, or downright impossible to (in which case you have to do a U turn and fly back to Kunming, the provincial capital).  The peculiar topography of the area, which is in the lower levels of the Gaoligong mountains, make for an entertaining (for any masochists on board) final approach.  The pilot was battling the strong winds and unpredictable updrafts right up to the moment the wheels of the China Eastern flight bounced on to the tarmac.  Usually, in these situations, you can comfort yourself with the thought that the pilot “must have done this a thousand times before”.  Not so with pilots flying in to Tengchong I’m afraid.  The airport was opened on the 16th of last month – and has the worrying distinction of being the newest airport in China.

 

  After calming my nerves, I grabbed a battered taxi, which somehow looked incongruous parked outside the shiny-new airport terminal.  We headed west, towards Burma. And, four hours later, I finished the long day in a remote part of rural western Yunnan, chatting with a couple of farmers about the water levels of their local river. 

 

  Talking of extremes and contradictions… only 12 hours earlier, I had been in one of the country’s oldest airports – Hongqiao – in super-rich Shanghai.

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7pm - rural western Yunnan, in the 4th poorest region in China